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Keeping an eye on your email metrics is the only way you can improve them. But how do you know which ones really matter?
A thorough understanding of essential email analytics will help you to become one of the 73% of professional marketers who can say that email has been invaluable to their success.
With more time on your hands, you can run experiments and find new growth opportunities. After setting up your dashboards you can eliminate hours of manual work by scheduling data transfers and automating your email reporting. Don’t isolate your email data. Move it to a destination—a dashboard – where you can freely analyze and combine it with other business data.
You can’t complete a puzzle without all the pieces. Centralize all your email data to gain a better understanding of your business performance. With more time on your hands, you can run experiments and find new growth opportunities.
Despite not being as immediate or personal as SMS, video calls, or even talking on the telephone, email continues to dominate digital marketing communications and will for the foreseeable future. Getting to grips with the most essential email metrics is vital for performance monitoring and measuring.
Some email metrics are more important than others depending on your specific goals at different times.
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If you have any questions or would like to know more about our products
do not hesitate to reach out.